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Audi Hungaria Strategy


Successful companies are characterized by the fact that they deal with the future even in turbulent times.

The success of Audi Hungaria is mainly a result of the most suitable definition of strategic priorities for the respective epoch, and thus consciously controlled and even initiated upcoming changes and upheavals.

In the age of electrification, digitalization and sustainability, the Board of Management of Audi Hungaria engaged in an intensive strategy process with the strategic orientation of the VW and Audi Group as well as the challenges of the future for the company and evaluated possible effects on Audi Hungaria.

In this process, a perception of the future was developed, from which the vision, the mission and the strategic goals for the company were derived.

In a continuous strategy process, the Audi Hungaria strategy is now operationalized in defined action areas and sustainably implemented with projects and department activities.


9027 Győr, Audi Hungária út 1.

Registered by the Court of Győr as Commercial Court
Company registration number
Cg. 08-10-001840
+36 96 66 1000
+36 96 66 1001