In addition to the dynamic model, our story is also about the outstanding professionals who, through their work, expertise, experience and enthusiasm, contributed to the first CUPRA Terramar produced in Győr on 20 September 2024.

Andrea Németh and her team of 15 people in the Supplier Quality Department are responsible for the quality of the interior parts of the new model, to ensure that the selected suppliers provide components that comply with the legal requirements and adhere to the specifications and ultimately the design. Perhaps being one of the most travelled employee of the company, she spoke with great pride about her trip to Spain.

"I had the opportunity to travel to the SEAT/CUPRA site in Martorell, near Barcelona, on two occasions, which was a great experience as the Catalan capital is one of my favourite cities. It was here that I really experienced how the brand is intertwined with Barcelona. I was also able to take part in a film shoot at the Terramar race track, from which the car takes its name.

Andrea's personal favourite is the mythical black version of the car, but when it comes to the interior configuration, she can't make a choice, as every part is close to her heart, and behind it all she sees the dedication and expertise of her colleagues she is very, very proud of.

Alberto Minarro Pelegrin, who has been strengthening the SEAT team for 28 years, has been working as a project manager at Audi Hungaria since 2022. The paradigm would lead you to believe that the move from Mediterranean culture to our country has made a big difference in the life of the Spanish professional, but Alberto proves us wrong.

"I feel at home with my family here in Győr, and my very open and welcoming colleagues have played a big part in that. Everyone was very helpful, and our team is really close, we help each other where we can. I'm not saying that I ‘‘will be missing the winter cold and the darkness that comes with it when my posting ends next year, but if you spend your time in good company, you can get used to this too."

Alberto is a bridge between Martorell and Győr, basically between Spain and Hungary, as part of a truly multicultural team. He has always believed that the only way to truly understand a culture is to learn about it, so he was well-prepared regarding the gastronomy and history of our country before coming here. The greatest difference perhaps lies in the non-verbal communication, but apart from that, agility, flexibility and problem-solving skills are common elements.

The preparation for the arrival of the Spanish SUV was also based on the same values in our vehicle assembly shop, where the head, László Juhász, apart from the economic aspects, sees the justification for the site to be located at its current place, in the fact that his colleagues have always been flexible, open to new ideas and have always been able to cope with even the most extraordinary situations.

"As the largest employer in the region, I believe we also have a generational responsibility to ensure the long-term success of this company. So we're also happy with the new product because it sustains employment and our occupancy rate."

What new challenges did your colleagues in the automotive industry face and how did they overcome these situations? The words of the experienced manager are just as reassuring as the way in which the situation was handled. "It's a car, and we're good at making cars. Each product has its own specifications, and we have been preparing ourselves with this in mind, acquiring new knowledge and introducing new technical solutions. CUPRA is a youthful, sexy brand, it has been extremely well received by our colleagues, that was an extra motivating force."

So László Juhász sees the success of the project in the combination of several factors, particularly the teamwork between the areas and an even more effective communication.

"We can say that we have one of the steepest upward curve within the Group, which is also the most successful upward escalation in the history of Audi Hungaria's vehicle production. I am very proud of my young, experienced and motivated staff for being able to achieve such productivity."

Áron Gábor has taken the role of project coordinator in getting CUPRA off the ground. Although he has been involved in several previous model projects, this time his work extends to the entire assembly instead of just on one part of the project. A multiplier team of 13 excellent professionals bridged the gap between the product and the assembly, exploiting the experience of one or more direct employees from each assembly line section. Perhaps it was Áron's work that gave them the greatest sense of having reached the vehicle of the future, as the CUPRA Terramar was the first to use virtual reality in its design.

"During the simulations, we got closer and closer to the solutions by working with VR glasses, while related to this, there were some generational difficulties during the project, but the younger team members pushed the others through these obstacles and we learned a lot from each other."

And how did our staff at the assembly shop receive the new, stylish Spanish product?

Ilona Péczi works as a quality controller at the Technical Inspections area, where her tasks include checking the exterior appearance, the engine compartment, the interior space and the compliance of the various functions. After the familiar AUDI models, the arrival of the CUPRA Terramar posed a new challenge.

"The technical dynamics of the entire vehicle are different, from the dashboard design to the individual components. It was important to be able to react flexibly, to identify possible errors in time to be able to provide early feedback to remedy these problems. It is a great satisfaction and of course a great inspiration to be part of the success of this car and to put our fruit of labour on the road."