In this spirit, a special product was recently placed on the shelves of the Audi Hungaria Shop, which can be purchased in a limited number by visitors to the Győr-based company. The product is a multifunctional bag that can also be used as a bicycle bag. Thus, it is not only practical, but also environmentally friendly: the raw material used was Audi Hungaria advertising banners removed from the passenger bridges of Budapest Liszt Ferenc International Airport.

 

The company with the four rings announced a competition for the recycling of the banners in cooperation with the Széchenyi István University of Győr, during which the idea of the most outstanding designer was realized. As the winner of the competition, the multifunctional bags were designed by Veronika Kiss, a student of the Design Campus of Széchenyi István University in Győr. Another special feature of the bag is that the social enterprise of the Igazgyöngy Foundation, the Berettyóújfalui Igazgyöngy Nonprofit Kft., was responsible for the construction. The bags were handmade by employees of the foundation's social enterprise. Thus, by purchasing unique, limited-edition bags, customers support not only environmental protection, but also the foundation, the socially deprived, employment and sustainability.

 

Since its foundation, social responsibility has been of paramount importance to Audi Hungaria. The company's employees help those in need in the framework of a number of volunteer initiatives every year, and they also support the Győr Donation Center during the Christmas holidays.